While everyone knows that social media is an available business tool, not many real estate professionals are maximizing the platform to its ultimate potential. Facebook, Twitter, Instagram, LinkedIn and YouTube can become a particularly useful resource in terms of generating new business leads, creating brand awareness and positioning you as a leader and expert in the real estate industry.
One great idea is to create a series of 60-seconds-or-less videos where you address everyday questions and issues that buyers and sellers have about the real estate industry. Post the videos weekly, bi-weekly or monthly to your social media channels (Facebook, Twitter, Instagram (feed and stories), LinkedIn and YouTube. To maximize visibility and engagement, try to post these on a consistent schedule. For example, some of the more common questions include:
- What the first step of the home buying process?
- How much do I need for a down payment?
- What’s the norm for closing costs?
- How long does it take to buy a home?
- What is a seller’s market? What is a buyer’s market?
- Should I sell my current home before buying a new one?
- Do I need to do a final walk-through?
The most important thing to remember when creating and posting social media videos is to keep things short and sweet. People’s attention spans are short these days, particularly when it comes to online content. With social media videos, aim to keep everything under 60-seconds to keep your audience’s attention and maintain consistency in your posting schedule.
It’s incredibly important for brokers to be where their clients are. The various social media platforms provide an easy way to accomplish this. If you want to consider using social media for your business, it’s important to be genuine, yet strategic. Make sure you are communicating your unique value and skills as an agent, while also enticing your audience to want to learn more about you and your business — with no obligations.
Always emphasize to people that they are more than welcome to reach out to you if they are ever seeking additional real estate information. You want to be that broker that is happy to provide it, regardless of whether it leads to new business.
The next generation of buyers are really looking for someone who is highly visible, digitally engaged and dependable enough to guide them through the home buying process step by step. Make it your goal to demonstrate and reflect this on your page.
If you are uncomfortable being on camera, you can always provide the same information by creating a Q & A style post on your social media channels.
These videos can be made simply by using your cell phone. Most Android or iPhone cameras are suitable for capturing high-resolution video. To learn some more about creating videos for social media, visit How to Make Videos for Social Media.